Logo, Website design

What the heck is PickFlick?

PickFlick was meant to be a video challenge and contest site where users would submit their video entries and win prizes. It was a fantastic concept that unfortunately never quite made it through the digital birth canal.

Challenges would be created, users would submit entries, and the entire community would vote on the winner. Sounds fun, right?

The logo.

The logo went through a few iterations during the design process. Play buttons, film reels, and other video and film related iconography were explored. Ultimately we ended up simplifying things and the only visual element that made the cut (hehe) was the check mark. It’s simple, but still communicates the overarching goal of voting for your favorite videos to win each contest.

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