Behind the design
Sticking with a black and white color scheme, the S and G weave together in a slight nod to the old logo. One of the initial design ideas discussed was a crest-style mark. The original idea was much more ornate, but as we refined the idea we kept stripping away pieces until we ended up with more of a shield look. This works well as a nod to the owner’s past as a police officer – one of those funny coincidences that happen on accident (or perhaps subconsciously on purpose). The lines around the shield mimic the engraved style found on U.S. currency.
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