Logo, Business cards
Who are they?
Solutions Group, formerly Greens Accounting Firm, is an excellent accounting firm based in Longwood, FL. Approaching their ten year anniversary, they were looking for a complete rebrand with an eye on some exciting expansion.
Goals for the project were to keep some cues from the old brand, project a modern and sophisticated image, and create an overarching identity that could support several arms of specific specialty.
Behind the design
Sticking with a black and white color scheme, the S and G weave together in a slight nod to the old logo. One of the initial design ideas discussed was a crest-style mark. The original idea was much more ornate, but as we refined the idea we kept stripping away pieces until we ended up with more of a shield look. This works well as a nod to the owner’s past as a police officer – one of those funny coincidences that happen on accident (or perhaps subconsciously on purpose). The lines around the shield mimic the engraved style found on U.S. currency.
Have you accounted for updated branding?
Updating your brand can have a significant positive impact on your business. Give us a call or follow the link below and we’ll be happy to discuss how we can help you take the next step!