Behind the design.
The only information we were given was the name and the fact that the building is a dome. After researching other storage company logos, we had a pretty good idea of the style and vibe we wanted to go for. The font needed to be bold to communicate strength and security, and we needed to find a way to incorporate the building’s dome shape. We also wanted to maintain a softer aesthetic to keep the brand from being too stuffy and stiff.
After tinkering with dome shapes, trying to form the text into a dome shape, we stumbled upon manipulating the dome into the “N” and we knew we were onto something. A few tweaks later and it was just a matter of nailing the color palette. We settled for a classic blue and silver/gray. As a family owned business in a small town, we felt it was a better option than going with a louder color combination.
We finished off the project with some high quality business cards printed on silk-laminated paper with spot UV coating. How many storage facilities rock cards that awesome?!
Dust off that old brand and make a change!
Don’t let your branding sit in storage like VideoDan’s customers’ junk! If it’s been a few years and you need a jolt, give us a call or follow the link below to see what we can do for you.