Developing the brand.
Vela in Italian means “sailing”. Other origins of the word define it as “shore” or “coast”. It’s from these definitions that we took our inspiration. Initial ideas were to implement a vibrant color palette, soft edges for a less stuffy and rigid aesthetic, and to incorporate a sail somehow.
We started with the sail, knowing we wanted a very simple shape, and two colors for a nice contrast. Hours of font research got us close to what felt right for the lettering, but we still had to modify the font we ultimately chose. Throughout the design process we experimented with colors. All manner of blues and teals were tested, but everything came together nicely to form the elegant design you see.
We look forward to working with the guys at Vela to develop the brand as they continue to grow.
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